Game developer ZiMAD has retained London-based communications shop TVC Group for PR and marketing support.
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ZiMAD develops and publishes games for mobile platforms, social networks and desktop computers. The San Francisco-based company, whose portfolio includes popular mobile game Magic Jigsaw Puzzles, as well as Dig Out!, Star Crusade and the Bubble Birds series, was founded in 2009. It owns additional development centers in Russia and Belarus.
TVC Group will provide digital media counsel and execute a media relations strategy for ZiMAD’s Magic Jigsaw Puzzles game, and will also initiate a number of campaigns and new announcements throughout the year. The contract, which runs for 12 months, also calls for partnership support activation, as well as creating video content in coordination with media efforts.
TVC Group, which specializes in digital communications, counts Coca-Cola, British Gas, Louis Vuitton and Jaguar Land Rover as clients. The agency, which opened a New York office in 2014, was acquired by the Economist Group in 2012.
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