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O'Dwyer's Magazine O'Dwyer's Magazine
Dec. '16 Entertainment & Sports PR Magazine

Articles by thought leaders plus firms specializing in this area are profiled.

Category: Technology PRReturn to Latest News

Storyshowing 2.0: Catering to Instantaneous Need

Tue, Nov. 29, 2016

By Rory Schaff

Rory Schaff In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.

Category: Technology PR

Consumers, CMOs Cautiously Embrace AI

Mon, Oct. 24, 2016

By Jon Gingerich

Weber Shandwick study on artificial intelligenceMarketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.

Category: Technology PR