The Inside News of PR & Marketing Communications

Last Updated: Fri., May 18, 2018 @ 5:02 pm

Category: Technology PRReturn to Latest News

FY(A)I: Shaping Opinions Around New Technologies

Mon, May 7, 2018

By Lindsay Murphy

Lindsay MurphyAs Artificial Intelligence’s role becomes more embedded in our day-to-day, discussions surrounding privacy, data collection and other automation concerns will undoubtedly arise, and brands should be prepared to challenge these fears and position themselves as leaders in shaping the AI debate before negative perceptions take hold.

Kerauno Calls Finn Partners AOR

Mon, May 7, 2018

By Jon Gingerich

KeraunoCommunications workflow platform Kerauno LLC has retained Finn Partners as its agency of record.

Three Things Every PR Pro Should Know About AR, VR

Wed, Apr. 25, 2018

By Katy Hendricks

Katy HendricksAugmented Reality and Virtual Reality have been surrounded by significant hype, both open an array of opportunities for brands, particularly in the travel, tourism, training and retail industries.

Edelman's Anderson-Brooke Takes Tech Post at WS

Thu, Apr. 5, 2018

By Kevin McCauley

Lee Anderson-BrookeLee Anderson-Brooke, who headed Edelman’s Bay Area technology practice, joined Weber Shandwick in February as executive VP/West Coast lead, technology & corporate.

Clabo Leaves Top HPE Post

Tue, Mar. 27, 2018

By Kevin McCauley

Howard ClaboHoward Clabo, senior VP-global communications at Hewlett-Packard Enterprises, is leaving his job next month to start his own firm.

BCaster Unveils AI-Powered App

Thu, Mar. 15, 2018

By Steve Barnes

BCasterFinland's BCaster unveils artifical intelligence-powered mobile app that opens new ways for media and brands to connect with user-generated video.

Highwire Scoops Up Inner Circle Labs

Wed, Jan. 3, 2018

By Steve Barnes

Emily BordersHighwire PR has acquired Inner Circle Labs, a firm that focuses on cutting-edge technologies in robotics, artificial intelligence and connected consumer.

Sitrick Reps Silicon Valley Heavyweight Rubin

Tue, Dec. 5, 2017

By Kevin McCauley

Andy RubinSitrick & Co. represents Andy Rubin, one of Silicon Valley's top technologists, who has taken a leave of absence from his smartphone company Essential following a report that he had an inappropriate relationship while at Google. (1 reader comment)

Macro Trends Affecting the Future of Work and IT

Tue, Dec. 5, 2017

By RJ Bardsley

RJ BardsleyIn a world of mobile phones, digital assistants, cloud computing and IoT devices, it’s difficult to analyze how technology is changing the workplace today without recognizing how technology spanning the rest of our lives has also evolved.

Five Common Mistakes in Tech PR

Thu, Nov. 30, 2017

By Aaron Strout

Aaron Strout Agencies and PR practitioners regularly engage in a number of everyday, subtle behaviors that could cost their tech clients valuable relationships and relevance with key stakeholders. (1 reader comment)

An Integrated Approach to Company Storytelling

Wed, Nov. 29, 2017

By Sanjay Kulkarni

Sanjay KulkarniAs technology continues to evolve through a global media landscape, more opinions and perspectives are being amplified than ever before. Within this new media reality, however, companies are finding it increasingly challenging to cut through the cacophony of voices in order to tell effective brand stories and campaign narratives in an effective manner.

AR Isn’t Technology for Technology’s Sake

Tue, Nov. 28, 2017

By Jeremy Lerner and Deborah Brown

Jeremy Lerner and Deborah BrownThe rise of Augmented Reality underscores how companies can embrace new technologies while paying attention to the ways in which these advancements will provide solutions and actually benefit their audiences.

Emerging Technologies, Smartphone-Level Impact

Mon, Nov. 27, 2017

By Lisa Vallee-Smith

Lisa Vallee-SmithMobile devices and the app economy have transformed every aspect of our lives. Here are some of the ways today’s emerging technologies could disrupt — or assist — our world in the years to come.

The ‘Better Economy’ and What it Means for PR

Wed, Nov. 22, 2017

By Jason Mandell

Jason MandellAn emerging confluence of trends in the market have handed unprecedented power to the consumer, with public relations practitioners poised to become one of the greatest benefactors.

Getting PR Off the Desert Island

Tue, Nov. 21, 2017

By Sabrina Horn

Sabrina HornGetting out of our comfort zones and becoming integrated within a broader, multi-dimensional mix of communications channels and media is vital for PR’s continued success in the tech landscape. (1 reader comment)

Expanding Bandwidth in Tech Communications

Mon, Nov. 20, 2017

By Matthew Schwartz

Nov coverPushing product remains crucial, but tech clients are increasingly demanding their PR firms deliver more strategic communications.

Standing Out in a Noisy Space

Thu, Nov. 16, 2017

By Elizabeth Edwards

Elizabeth EdwardsHow technology marketers can use psychology to ensure their messages break through the deluge of media that consumers receive on a daily basis.

Communicating in Turbulent Times

Wed, Nov. 15, 2017

By Peter Prodromou

Peter ProdromouIn a world transformed by technology, leaders in the tech industry has been entrusted with a major responsibility to demonstrate an awareness of the impact their products and services have on individuals and communities in the information era.

Thought Leadership: Going Beyond the Buzzword

Wed, Nov. 8, 2017

By Scott Davila and Christian Munson

Scott Davila and Christian MunsonBusinesses spend enormous sums of time and money developing “thought leadership” content. But truly getting into the ring of ideas is a practice that demands a great deal of courage.

When Hackers Target Public Relations Firms

Tue, Nov. 7, 2017

By Frank Tortorici

Frank TortoriciCorporate communications companies and their counselors are ideal targets for cybersecurity breaches. Here are several steps firms can take to safeguard information and prevent further crisis to their clients.