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Category: Technology PRReturn to Latest News
Thu., Jan. 28, 2016
McGrath/Power Fires Up PR for Medicinal Cannabis Company
By Jon Gingerich
 
McGrath PowerMcGrath/Power Public Relations and Communications has become AOR for Constance Therapeutics, a manufacturer of medicinal cannabis oil.
Category: Technology PR
Wed., Jan. 27, 2016
Report: Apple PR Alum in Talks with Twitter
By Editorial Staff
 
natalie kerrisNatalie Kerris, senior director of worldwide communications for Apple until last April, is in talks to join Twitter, according to a report.
Category: Technology PR
Mon., Jan. 25, 2016
Twitter Global Media Chief Exits Among Others
By Editorial Staff
 
katie stantonKatie Stanton, global head of media for Twitter, has left the social messenging service amid a handful of top departures.
Category: Technology PR
Wed., Jan. 6, 2016
Bianchi Bids for SRG Global
By Jon Gingerich
 
Bianchi PRBianchi Public Relations has been named AOR for plastic parts manufacturer and supplier SRG Global, Inc.
Category: Technology PR
Wed., Jan. 6, 2016
AptoVision Finds Feintuch
By Jon Gingerich
 
AptoVisionMontreal-based chipset manufacturer AptoVision has selected Feintuch Communications as its agency of record.
Category: Technology PR
Wed., Dec. 30, 2015
Global Results Grabs Maestrano
By Jon Gingerich
 
Global Results Comms.Global Results Communications has added Australia-based cloud platform providers Maestrano to its client roster.
Category: Technology PR
Fri., Dec. 18, 2015
Landry Shifts to Tanis as EVP
By Editorial Staff
 
michele landryMichele Landry, VP of corporate communications for semiconductor maker Spansion, has moved to Tanis Communications as an executive VP.
Category: Technology PR
Wed., Dec. 9, 2015
PAN Acquires Vantage PR
By Jon Gingerich
 
PAN CommunicationsPAN Communications has acquired San Francisco-based tech PR agency, Vantage PR.
Category: Technology PR
Tue., Dec. 8, 2015
Visioneer scans Feintuch
By Jon Gingerich
 

Feintuch CommunicationsFeintuch Communications has been named agency of record for Visioneer, Inc., a manufacturer and distributor of optical scanners.

Category: Technology PR
Fri., Nov. 20, 2015
What Would Marshall McLuhan say?
By Tobin Trevarthen
 
Tobin TrevarthenMarshall McLuhan’s views on media and narrative are more critical than ever in today’s streaming communications world.
Category: Technology PR
Fri., Nov. 20, 2015
How Digital Influencers Build Brand Credibility
By Susan van Barneveld
 
Susan van BarneveldBuilding brand credibility is paramount, and working with digital influencers offers an unmatched ally for getting your brand to stand out in a crowded advertising landscape.
Category: Technology PR
Thu., Nov. 19, 2015
Technology's Role in the Future of Influencer Outreach
By Brandon Andersen
 
Brandon AndersenInfluencer outreach has evolved from just competing to earn an article — or even a quote — in a story. The perimeters of influence have widened, and the influencer’s role has evolved. Now and henceforth, influencers are all around us.
Category: Technology PR
Thu., Nov. 19, 2015
Mulloy Exits MWW to Craft Tech Practice at Crafted
By Editorial Staff
 
molly mulloyMolly Mulloy, GM for MWWPR in San Francisco and head of its tech practice, has moved to Crafted Communications to develop a tech operation for the food and wellness PR specialists.
Category: Technology PR
Wed., Nov. 18, 2015
Understanding the New B2B Buyer Journey
By Dave Parro
 
Dave ParroA new study shows that the B2B buyer journey is only growing in complexity, underscoring why it’s critical for communicators to understand how B2B prospects make purchase decisions, and to stay in front of buyers over the course of the sales cycle.
Category: Technology PR
Tue., Nov. 17, 2015
Why PR Needs to Get Specific in 2016 or Go Home
By Brendon Craigie
 
Brendon CraigieNext year will see the U.S. Presidential election take targeted campaigning to a new level. New technology and in-depth knowledge of target voters will combine to deliver voters with what feels like personalized campaign messages.
Category: Technology PR
Mon., Nov. 16, 2015
Most Native Ads Fail Because They're Not Native (or Good)
By Lou Hoffman
 
Lou HoffmanNative advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.
Category: Technology PR
Mon., Nov. 16, 2015
Metzger Gives Up Reins to Colorado PR Shop
By Editorial Staff
 
john metzgerJohn Metzger, who established tech shop Metzger Associates in Boulder Colo. in the 1990s with a strong focus on B2B, has stepped down as CEO of the firm.
Category: Technology PR
Fri., Nov. 13, 2015
Are Your Customers Getting the Mobile Message?
By Aljolynn Sperber
 
Alijolynn SperberMobile messaging apps are disrupting how brands communicate with consumers today, especially Millennial and Centennial generations.
Category: Technology PR
Wed., Nov. 11, 2015
Developing Effective Content in a Mobile-First Society
By Julie Karbo
 
Julie KarboFrom the moment we get up in the morning until we fall asleep, a majority of the world is connected to others via a mobile device.
Category: Technology PR
Wed., Nov. 11, 2015
Measure Early and Often, and Don't Fear Recalibration
By Gene Carozza
 
Gene CarozzaSetting measurement objectives for your tech client is something that should occur at the very beginning of a campaign, not as an afterthought.
Category: Technology PR
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