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360° Virtual Reality Video is the latest trend peaking interest amongst consumers, brands and media organizations. Here’s why it’s important that PR agencies incorporate VR into their communications plans for 2017.
In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.