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In 2014, I provided O’Dwyer’s readers with insights into the transformation within tech PR from storytelling to storyshowing. Two years later, we’re seeing another shift — Storyshowing 2.0 — in which social networks are providing new tools for brands to share their stories.
As AOR, Havas PR is getting the word out on the Barnacle, a device meant to be a modern alternative to towing or booting a vehicle parked illegally.
With an increasing number of tasks now being automated, it deserves to be said that there’s still no substitute for a human touch. Here’s how PR can ensure that it strikes that perfect balance between automation and amiability.
Marketing professionals and consumers around the world appear to exhibit trepidation regarding the effects artificial intelligence may have on society and business, though all seem willing to embrace the technology nonetheless.
Tech companies that want to drive prospects to their websites are finding the best results come from hits in general circulation and trade media, says research by Bospar, San Francisco tech PR firm.