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WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
The offering marries WE’s technology expertise with ROKK’s policy communications savvy.
Rodell Mollineau, ROKK co-founder, said the partnership with WE will help clients understand how to navigate AI policy.
He credited WE for already leading the charge on AI-led storytelling. “Our collective decades of experience in technology, transformational storytelling and public affairs make our collaboration uniquely positioned to help companies navigate the challenges and capitalize on the opportunities presented by AI,” said Mollineau.
WE ROKK AI offers landscape analysis, message development, strategic communications, internal communications and crisis mitigation services.
Kisja Burgess, WE’s president of corporate affairs, said her firm and ROKK will guide companies to advocate for AI policy and communicate transparently about responsible AI use.
She said technology companies and DC legislators need to come together to build AI legislation that will have an impact and fuel innovation ethically and responsibly.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
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