Text100 has been named agency of record for Mercedes-Benz Research & Development North America, the innovation arm of the luxury vehicle manufacturer.
MBRDNA has retained the Next Fifteen unit for integrated communications support to raise awareness of the German automaker’s recent advancements in autonomous driving.
 |
Mercedes-Benz’s latest E-Class sedan utilizes autonomous driving technology, putting the Daimler AG brand in direct competition with electric carmaker Tesla Motors. The world’s oldest carmaker also announced in April that it plans to launch a driverless taxi service in as little as three years, now threatening to encroach upon territory once held only by ride-hailing service Uber, which unveiled a driverless-car taxi pilot program last year to much fanfare.
Text100’s communications program will rely on social media, digital content creation, web design and development services while utilizing its relationships with Silicon Valley media and influencers. Text100 will also support MBRDNA’s internal communications across R&D locations.
Text100’s retainer was finalized during the first quarter of the year.
Have a comment? Send it to 
No comments have been submitted for this story yet.