Lightstone real estate investment company has jointly named The Brandman Agency and LFB Media Group as agencies of record for Moxy Times Square, its first hotel venture in New York City.
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Located just south of iconic Times Square, the hotel seeks to offer an “energetic alternative to the typical hotel experience” with bedrooms and public spaces designed by Yabu Pushelberg, dining venues operated by Tao Group and NYC’s largest indoor/outdoor hotel rooftop lounge.
NYC’s Brandman will handle Moxy Times Square’s global strategy and media relations across travel, design/interiors, hotel trade and business media. LFB Media Group will manage lifestyle-driven media relations and marketing strategies, including partnerships, events, programming, and influencer engagement.
"We are pleased to bring together two leading PR agencies – The Brandman Agency and LFB Media Group - to collaboratively elevate brand awareness and put Moxy Times Square on the map,” said Lightstone president Mitchell Hochberg.
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