Inside News of PR & Marketing Communications

Last Updated: Fri., Oct. 20, 2017 @ 5:59 pm

Category: Travel PRReturn to Latest News

PR Tourism Sees ‘Voluntourism’ Boost

Thu, Oct. 12, 2017

By Steve Barnes

Puerto Rico Tourism CompanyPuerto Rico Tourism Co. expects development of 'voluntourism' activities to help island recover from Hurricane Maria devastation.

Weber Shandwick Re-Books Bahamas

Wed, Aug. 9, 2017

By Kevin McCauley

The Islands of the BahamasWeber Shandwick, which represented the Bahamas for 18 years until budget issues ended the relationship in 2013, is working on that travel account again.

Birthplace of Elvis Looks for PR Firm

Thu, Jul. 20, 2017

By Kevin McCauley

Tupelo, the Misssissippi birthplace of Elvis PresleyTupelo, the Mississippi birthplace of Elvis Presley, is looking for a PR firm to get national media to attract visitors. (3 reader comments)

Small Screens, Micro-Influencers, Growing Opportunities

Thu, Jul. 20, 2017

By Jennifer Hawkins

Jennifer Hawkins Media’s ongoing evolution has presented enhanced opportunities for brand exposure even as many consumers’ attention spans are shrinking, challenging brands to incorporate target media strategies that penetrate across various platforms while making an impact in less time than ever.

Why U.S. Hispanics Should be a Top Target for Hoteliers

Wed, Jul. 19, 2017

By Lisa Ross

Lisa K. Ross The U.S. Hispanic audience is now one of the largest leisure target niche groups, and presents strong marketing opportunities for hotel brands. But how can hoteliers tap into this powerful and growing consumer segment?

How Changing US Demographics Affect Travel PR Pros

Tue, Jul. 18, 2017

By Karyl Leigh Barnes

Karyl Leigh BarnesDestination marketers must include more diverse perspectives at the marketing communications table if they want to attract consumers across varying cultural and community backgrounds. (1 reader comment)

Domestic Vacations Dominate in 2017

Mon, Jul. 17, 2017

By Julie Freeman and Nancy Friedman

Julie Freeman and Nancy FriedmanA recent survey suggests a slowdown may be coming this year for the travel industry, with many U.S. travelers choosing to remain stateside during 2017 and favoring road trips over international vacations.

A Brave New World for Travel PR

Mon, Jul. 10, 2017

By Laura Davidson

Laura DavidsonExploiting new opportunities from influencer marketing to social strategies and sponsored content.

How Kids Shape Travel, Vacation Decisions

Thu, Jul. 6, 2017

By Adrienne Jordan

O'Dwyer's July '17 Travel PR MagazineOnline surveys and review sites show that adults are no longer the lone determining authorities of vacation planning. Popular websites and platforms are now beginning to survey kids in order to gather statistics from this demographic as it relates to family travel.

Diamond Named W Punta de Mita AOR

Fri, Jun. 16, 2017

By Jon Gingerich

Diamond PRDiamond PR has been tapped as agency of record for W Hotels’ W Punta de Mita in Mexico’s Riviera Nayarit.

Barbados Brings on DCI

Thu, Jun. 8, 2017

By Jon Gingerich

Barbados Tourism Marketing Development Counsellors International has been named North American PR agency of record for Barbados' tourism development agency, Barbados Tourism Marketing Inc.

Pearl Beach Club Picks Hemsworth as AOR

Wed, Jun. 7, 2017

By Jon Gingerich

Pearl Beach Club Hemsworth Communications has been named agency of record for the Pearl Beach Club, an upscale entertainment venue located in the Dominican Republic.

France DOT Finds Quinn

Mon, Jun. 5, 2017

By Jon Gingerich

Atout FranceAtout France, France’s official tourism development agency, has retained Quinn for help with press and media relations strategy.

Hawkins Grabs Digital Expert from DKC

Thu, May 18, 2017

By Editorial Staff

Kristin BoehmKristin Boehm, former head of DKC’s digital practice and editor-in-chief of People.com, signs on with Hawkins International PR as digital director.

Abelow Reps Alps Tour Operator

Wed, May 17, 2017

By Editorial Staff

AlpenwildAlpenwild, leading tour operator for walking, hiking and trekking tours in the Alps, has picked Abelow PR for representation in the U.S.

Brandman & LFB Media Group Rep Moxy Times Square

Thu, May 11, 2017

By Editorial Staff

Moxy Times SquareLightstone real estate investment company has picked Brandman Agency and LFB Media Group to get the word out on first NYC hotel venture, Moxy Times Square.

Weill Reps Denmark DOT

Fri, May 5, 2017

By Jon Gingerich

Visit DenmarkVisit Denmark has retained travel shop WEILL to raise public awareness of direct flights now running between San Francisco and Copenhagen.