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The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
Zeno’s annual retainer will jump 23 percent to $564K ($47K per month), “creator marketing” fees will rise 33 percent to $192K ($16K monthly), and crisis outlays wil jump 66 percent to $60K ($5K monthly).
In the event of a major crisis that requires additional funding beyond the monthly project fee, Zeno requires pre-approval from ATA.
Zeno began working for ATA in 2019.
Its recent work highlighted "Tattoovenir,” in which visitors got free Aruba-themeed tattoos; “Paradise on Tap” push about the island’s “potable and delicious” drinking water, and Black Friday/Cyber Monday deals.
Zeno is part of DJE Holdings.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
Lou Hammond & Assocs. has inked a two-year contract to drive awareness in the US and Canada about the tourism attractions offered by Dubai.
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