iONE Digital, formerly known as Interactive One, has acquired digital media properties Bossip.com, HipHowWired.com and MadameNoire.com from Moguldum Media Group.

iONE Digital

The move solidifies iONE as the largest digital player in Black culture and media, ahead of BET.

“The decision to acquire these brands falls in line with our overall strategy of building a portfolio of ‘meaningful brands’ that are rooted in Black culture but have strong millennial and total market audiences,” said Detavio Samuels, president of iONE Digital & One Solution.

Detavio SamuelsDetavio Samuels

The newly-acquired brands will be packaged under the moniker "BHM Digital” alongside existing iONE Digital brand properties, HelloBeautiful, NewsOne, GlobalGrind and the company’s new site and master brand, Cassius.

The combined BHM Digital brands boast an audience of 6 million monthly unique visitors with little overlap with iONE Digital’s current audience.  BHM Digital will operate as a separate division within the company with dedicated editorial, marketing, and sales teams with future plans to fully integrate and maximize synergies among the brands for better solutions for our clients.

“Whether brands are looking to grow their share of the 1.3 trillion dollars Blacks spend every year or grow their total market dollars by tapping into the power and influence of Black culture, iONE Digital is the dominant player in the digital space,” Samuels said.