French/West/Vaughan, one of the nation’s leading independent PR firms and largest in the Southeast, has been named agency of record by Chargebacks911, a Tampa, Florida-based cyber-security company that protects eCommerce businesses against fraudulent credit payment chargebacks.

This type of fraud is often referred to as cyber-shoplifting or “friendly fraud” and costs online retailers $40 billion in lost revenue each year.

Chargebacks911

A chargeback occurs when, instead of contacting the retailer, a buyer demands and receives a refund from the credit card company, bypassing the merchant and often keeping the product, resulting in compound losses.

“Chargeback fraud is the fastest-growing problem in e-Commerce,” said Monica Eaton-Cardone, founder and COO of Chargebacks911.  “Having FWV on board to help generate awareness for this invisible and under-reported crisis will help us reach business operators who are exposed to potentially catastrophic risk.”

With proprietary software technology and more than 400 specialists across North America, Europe and Asia, Chargebacks911 helps safeguard over 2.4 billion online transactions each year.

“We are fortunate to work with many companies who are the undisputed leaders in their areas of specialty, and the organization Monica has built is another example,” said FWV chairman & CEO Rick French.