Oscar Pistorius, the double-amputee Olympic sprinter accused of murdering his model girlfriend in a story fueling tabloid mania worldwide, is leaning on a London-based sports PR firm amid the crisis.
Fast Track, which handles PR and sports marketing and is part of Chime Communications, is guiding communications for the South African, who was arrested on Valentine’s Day and made his first court appearance today in Pretoria, South Africa. The firm was founded by a former Olympic sprinter and has worked with Pistorius since 2011.
In a statement, Pistorius’ family said his thoughts are with the family of his deceased girlfriend Reeva Steenkamp, who was shot and killed at Pistorius’ house on Feb. 14. “The alleged murder is disputed in the strongest terms,” said the statement, which added that Pistorius “made history as an Olympic and Paralympic sportsman and has been an inspiration to others the world over.”
Pistorius became a global sensation dubbed “Blade Runner” on his run through the games last year. He won a silver medal in the Paralympic Games.
Fast Track said Pistorius is cooperating with police and wouldn’t have further comment until “matters become clearer.”
Former Sun editor Stuart Higgins, who sold his London PR shop to Fast Track in 2007, is reportedly advising Pistorius.
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