Fun Brands, the children's entertainment center franchise behind BouncU and Pump It Up, is calling for PR proposals in an open RFP process through early September.
The Tempe, Ariz.-based company started with a single location in 2000 and now has nearly 200 locations in 35 states.
Budget, including retainer and project work, is in the low six-figure range.
FB wants a PR agency of record with franchise industry experience to guide tasks like media relations, events and building awareness of its three brands, which also include Fun Brands Carousels. Digital and traditional media savvy are required.
PB's Pump It Up centers host birthday parties and other events, open playtimes, field trips and camps. The RFP notes that 97% of private kids parties are booked by moms, but only about 42% of mothers of children ages 3-12 are aware of the brand.
On the franchise development front, the company wants to target married couples (ages 35-45) with children and net worth over $500K. Key markets include Los Angeles and San Diego, Pittsburgh, Boston, Houston and Dallas/Fort Worth, and Arlington and Alexandria, Va., among others.
Marketing manager Wendy Krone is overseeing the search.
Proposals are due Sept. 6 but FB wants notification of intent to pitch by Aug. 16.
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