Porter Novelli is handling the pay TV sector’s battle against CBS Corp. and its demand to gain a boost of "retransmission fees" from Time Warner Cable, which has led to a blackout of the once Tiffany Network in key markets like New York and Los Angeles.
The Omnicom unit is repping the American Television Alliance group of cable, satellite and phone companies.
ATA’s membership of TWC, Charter Communications, DIRECTV, Cablevision Systems, Discovery Communications, Verizon, Starz Entertainment and American Cable Assn. It calls itself "a voice of the TV viewer."
ATA ran a full-page ad in the New York Times today with a map of the U.S. that highlights the more than 50 cities, where people are "currently blacked out from their favorite shows."
It urges people to contact Congress to demand an update of TV carriage rule.
The ad reads: "The American people give the broadcasters our airwaves for free, and they respond by blacking us out. We’re not that dumb."
Brian Frederick a VP at PN/Washington, is handling the ATA.
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