Rogers & Cowan
8687 Melrose Ave., 7th flr., Los Angeles, CA 90069
310/854-8117; fax: 310/854-8106
Agency Statement: As the leader in entertainment marketing and PR, Rogers & Cowan designs and implements strategic media relations campaigns that build connections between brands and consumers through entertainment, sports and lifestyle influences. The agency works with a diverse roster of brands in the food, beverage, spirits, fashion, beauty, health, wellness, travel, technology, gaming, automotive and publishing industries to construct traditional and social media campaigns that resonate with specific target audiences.
Rogers & Cowan offers brands a distinctive integrated marketing approach that blends traditional and social media relations, influential seeding, product placement, sports marketing and event strategies into a powerful campaign to enhance and revitalize brand image, increase brand awareness and raise consumer recognition levels. Specific strategies may include outreach to the influential Hollywood community by seeding product at high-profile entertainment events, placing products in high-visibility films and television programs, creating social media strategies to reach influential bloggers, developing sports marketing campaigns for consumer brands or leveraging a celebrity association into media coverage.
As innovators in navigating the world of social media, Rogers & Cowan also offers clients our knowledge, insight, relationships and a deep understanding of the quickly evolving social media space to assist them in developing and executing communications strategies that put them in the mix of the online conversation with consumers about their brands and engages with consumers on a deeper level.
Tom Tardio, CEO; Tracy Thompson, marketing mgr.
150 East 42nd Street, 12th Floor, New York, NY 10017
212/878-5501; fax: 212/878-5117
Fran Curtis, exec. VP
HGTV / DIY Networks
Sony Pictures Home Entertainment
USA Pro Cycling Challenge
Warner Bros Interactive Entertainment