Rogers & Cowan
8687 Melrose Ave., 7th flr., Los Angeles, CA 90069
310/854-8117; fax: 310/854-8106
Agency Statement: As the leader in entertainment marketing and PR, Rogers & Cowan designs and implements strategic media relations campaigns that build connections between brands and consumers through entertainment, sports and lifestyle influences. The agency works with a diverse roster of brands in the food, beverage, spirits, fashion, beauty, health, wellness, travel, technology, gaming, automotive and publishing industries to construct traditional and social media campaigns that resonate with specific target audiences.
Rogers & Cowan creates integrated marketing campaigns that blend media relations, social media strategies, influential seeding, brand integration, intellectual property, strategic alliances, event marketing and sponsorship activation to enhance or revitalize brand image, increase brand awareness and raise consumer engagement levels. Specific strategies may include outreach to the influential Hollywood community by seeding product at high-profile entertainment events, creating social media strategies to reach digital influencers and bloggers, developing a content marketing strategy for consumer brands or leveraging a celebrity association for national media coverage. Through its Film Fashion brand, Rogers & Cowan is the only PR agency with a specialized unit focused on matching fashion and accessory brands with prominent celebrities for red carpet appearances, securing editorial placements and coordinating product placement.
As innovators in navigating the world of social media, Rogers & Cowan also offers clients our knowledge, insight, relationships and a deep understanding of the quickly evolving social media space to assist them in developing and executing communications strategies that put them in the mix of the online conversation with consumers about their brands and engages with consumers on a deeper level. The agency’s specialized Black Sheep SMG unit has extensive experience in growing, cultivating and building not only a loyal brand following but also in creating a well-crafted, branded social message.
Tom Tardio, CEO
909 Third Ave., 9th flr., New York, NY 10022
212/878-5501; fax: 212/878-5117
1900 NW Corporate Blvd., West Bldg, Suite 215, Boca Raton, FL 33431
561/430-2626; fax: 561/892-7774
5909 Peachtree Dunwoody RD NE, 6th flr., Atlanta, GA 30328
Bertolli Olive Oil
Coca-Cola / EKOCYCLE
HGTV / DIY Networks
Huading Image Awards
Rock in Rio
USA Pro Cycling Challenge