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Schneider Associates
Member of the Worldcom Public Relations Group
2 Oliver St., Suite 402, Boston, MA 02109
Founded: 1980.

Agency Statement: When leading companies, professional services organizations and entrepreneurs seek a trusted communications partner, they turn to Schneider Associates. We are passionate about creating and executing innovative and measurable campaigns to launch, re-launch and accelerate growth for new products, services, companies, institutions and communities. We know how to craft fully integrated communications programs that create news while solving business challenges. Schneider Associates represents a wide range of consumer, corporate, public affairs and education clients from start-ups, to prestigious colleges and universities to Fortune 500 companies. CEO Joan Schneider has written two books on launching new products, including The NEW Launch Plan, as well as an article for the Harvard Business Review entitled “Why Most Product Launches Fail.”

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Agency services include messaging, media relations, social media, special events, creative design, digital marketing, spokesperson training, influencer outreach and crisis communications. Learn more at

Joan Schneider, CEO & founder; Phil Pennellatore, pres.

Clients include:

Bay Path University
Bentley University
Berkshire Choral International
Cushman & Wakefield
J. Calnan & Associates
Lehigh University
MIT Sloan School of Management
Newbury College
Northeastern University College of Engineering
Posternak Blankstein & Lund
Society for Biomaterials
Sunstar GUM®
Thompson Hennessey & Partners
UNICON Executive Education
University of Pittsburgh’s Joseph M. Katz School of Business
Utica National Insurance Group
William James College