Partner of Worldcom Group
2 Oliver Street, #901, Boston, MA 02109
617/536-3300; fax: 617/536-3180
Consumer food, retail and home products; corporate, education and non-profit; public affairs; launch consulting; digital marketing, social media and creative services.
Employees: 25. Founded: 1980.
Agency Statement: Schneider Associates is a full-service public relations and integrated marketing communications agency that successfully launches and sustains visibility for new products, services, companies and communities. Schneider Associates represents a wide range of clients in professional services, food and retail, consumer technology and medical devices, home products/home improvement, public affairs, digital PR/marketing and creative services. The agency specializes in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. President Joan Schneider has written two books on launching new products. Her second book, published in 2010, is titled The NEW Launch Plan, and is available on Kindle, at Amazon.com and at BNPmedia.com. To learn more about Schneider Associates, please visit: schneiderpr.com.
Joan Schneider, Phil Pennellatore
Joan Schneider, pres./creative dir.; Phil Pennellatore, COO/partner
Grace Construction Products
MIT Sloan School of Management
New England College of Business
Northeastern University's D'Amore-McKim School of Business
University of Pittsburgh's Katz Graduate School of Business