Partner of Worldcom Group
2 Oliver Street, #901, Boston, MA 02109
617/536-3300; fax: 617/536-3180
Agency Statement: When leading companies, professional services organizations and entrepreneurs seek a trusted communications partner, they turn to Schneider Associates, a full-service public relations and integrated marketing agency. Specializing in Launch Public Relations®, a proprietary method of successfully launching and sustaining visibility for new products, services, companies, organizations and communities, or revitalizing existing ones, Schneider Associates represents a wide range of clients in education, professional services, consumer food and retail, and home products/home improvement. CEO Joan Schneider has written two books on launching new products, including The NEW Launch Plan, as well as an article for the Harvard Business Review titled “Why Most Product Launches Fail.”
Agency services include integrated marketing and PR campaigns, content marketing for digital and social campaigns, messaging, converged media strategy and execution, public affairs, influencer programs, special events, crisis communications, spokesperson training, brand development, launch consulting, and creative services. Learn more at www.schneiderpr.com.
Joan Schneider, Phil Pennellatore
Joan Schneider, CEO, Phil Pennellatore, pres.
AAA of Southern New England
Collection Auto Group
Criterion Development Partners
Downtown Boston Improvement District
Massachusetts School of Professional Psychologists
MIT Sloan School of Management
New England College of Business
Northeastern University; D’Amore-McKim School of Business; D’Amore-McKim School of Business Custom Executive Education Program; College of Engineering
Posternak, Blankstein & Lund
Spagnolo Gisness & Associates, Inc.
University of Pittsburgh’s Joseph M. Katz School of Business