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Schneider Associates Schneider Associates
Member of the Worldcom Public Relations Group
2 Oliver St., Suite 402, Boston, MA 02109
Founded: 1980.

Agency Statement: When leading companies, professional services organizations and entrepreneurs seek a trusted communications partner, they turn to Schneider Associates. We are passionate about creating and executing innovative and measurable campaigns to launch, re-launch and accelerate growth for new products, services, companies, institutions and communities. We know how to craft fully integrated media programs that create news, build awareness and drive action while solving business challenges. Schneider Associates represents a wide range of consumer, corporate, real estate and education clients from start-ups, to prestigious colleges and universities to Fortune 500 companies. CEO Joan Schneider has written two books on launching new products, including The NEW Launch Plan, as well as an article for the Harvard Business Review entitled “Why Most Product Launches Fail.”

Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new and revitalizing iconic products, services, companies, institutions and communities to build awareness, excitement, and sales. Agency services include messaging, media relations, lead generation, enrollment marketing, social media, special events, creative design, digital marketing, video development, influencer outreach and crisis communications. Learn more at

Joan Schneider, CEO & founder; Phil Pennellatore, pres.

Clients include:

Bentley University
Berkshire Choral International
Cubic Transportation
Cushman & Wakefield
Epilepsy Foundation of New England
Foundation for MetroWest
J. Calnan & Associates
Landmark College
Lehigh University
MIT Sloan School of Management
National Center for Learning Disabilities
New England Association of Schools and Colleges
Northeastern University’s D’Amore-McKim College of Business
Posternak Blankstein & Lund
Rutgers University Executive Education
Thompson Hennessey & Partners
UNICON Executive Education
UMass Boston
Utica National Insurance Group
Welch’s Foods
William James College