Michael Brito is a Group Director at WCG, a W2O Group company.

Stories by Michael Brito

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How Analytics Can Help Brands Become Publishers (Social Media) Tue., Nov. 18, 2014 Brands need to get content right; it’s now or never. There’s been a lot of talk that brands need to think and operate like publishers, but in order for this to happen, communicators need to change the way they think and operate.