Stories by John Krisiukenas

•	What’s the PR Practitioner’s Role in Sustainability? (Environmental PR) Thu., Feb. 4, 2016 Though it’s taken a long time for sustainability efforts to go mainstream, a sizable cultural shift has occurred.

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Successful Sponsorships Begin and End With Good PR (Entertainment & Sports PR) Tue., Dec. 15, 2015 Your client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.