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Category: Entertainment & Sports PRReturn to Latest News
Wed., May 4, 2016
Olympic Pro Hillier to Eurosport
By Editorial Staff
 
James HillierJames Hillier, a Weber Shandwick sports pro who has worked Olympic bids for London 2012, Sochi 2014 and Tokyo 2020, has moved to the pan-European sports network Eurosport, which won Olympic broadcasting duties through 2024.
Category: Entertainment & Sports PR
Tue., Mar. 29, 2016
H+K Pitches Brits for Rio Games
By Editorial Staff
 
team gbHill+Knowlton Strategies has won PR duties for the British Olympic Association heading into the Rio Olympics this summer.
Category: Entertainment & Sports PR
Wed., Mar. 16, 2016
PMK Acquires Prime PR
By Editorial Staff
 
primePMK*BNC has has acquired entertainment boutique Prime PR, adding two executive VPs and an entertainment strategy and development unit.
Category: Entertainment & Sports PR
Tue., Mar. 8, 2016
Mets to Honor PR Staffer Forde, Who Died at 44
By Editorial Staff
 
shannon fordeShannon Forde, senior director of media relations for the New York Mets and a respected PR executive around Major League Baseball, died March 4 after a battle with breast cancer. She was 44.
Category: Entertainment & Sports PR
Thu., Mar. 3, 2016
FWV Flies High Gravity Adventures
By Jon Gingerich
 
High GravityFrench/West/Vaughan has been named marketing agency of record for Western North Carolina aerial park High Gravity Adventures.
Category: Entertainment & Sports PR
Tue., Mar. 1, 2016
Momentum Sounds for Philharmonia
By Jon Gingerich
 
Philharmonia Orchestra of New YorkNewly formed orchestra The Philharmonia Orchestra of New York has hired Momentum Communications Group for PR support.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
TransMedia Plays Palm Beach International Film Festival
By Jon Gingerich
 
Palm Beach Intl Film FestivalTransMedia Group has been named agency of record for The Palm Beach International Film Festival.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
Super Bowl Post Mortem: Words Matter, Unless Itís Football Talk
By Arthur Solomon
 
arthur solomonNow that the Super Bowl is over and the inane commentary about its importance to the United States, lets spend a few minutes on the use of American English by football broadcasters, sports talk radio hosts and Goodell.
Category: Entertainment & Sports PR
Fri., Feb. 5, 2016
MLB's Heckelman Signs with Finsbury
By Editorial Staff
 
jeff heckelmanJeff Heckelman, who led business PR for Major League Baseball, has signed with Finsbury as a VP.
Category: Entertainment & Sports PR
Fri., Jan. 29, 2016
How the NFL Ignored Twitter Audiences
By Sue Zoldak
 
Sue ZoldakThe NFL’s recent decision to approve the St. Louis Rams’ relocation back to Los Angeles offers lessons regarding how brands can use social media for reputation enhancement and protection.
Category: Entertainment & Sports PR
Wed., Jan. 27, 2016
PR Lessons Learned from the 2015 Super Bowl
By Arthur Solomon
 
arthur solomonAs we approach Super Bowl 50, PR firms should use the 2015 Super Bowl as a case study in how the best planned marketing campaigns can easily fall apart because there are many lessons learned from the big game.
Category: Entertainment & Sports PR
Thu., Jan. 21, 2016
Publicist Resigns Amid Harassment Allegations
By Jon Gingerich
 
Healthcliff BerruA known music publicist has stepped down from his agency following numerous claims of sexual misconduct.
Category: Entertainment & Sports PR
Fri., Jan. 15, 2016
'The Martian,' 'Star Wars' Among Hollywood PR Nominees
By Editorial Staff
 
Martian movie posterPR campaigns for 20th Century Fox's "The Martian" and Disney's "Star Wars: The Force Awakens" will compete for the top motion picture publicity award next month as the International Cinematographers Guild slates the 53rd annual ICG Publicists Awards.
Category: Entertainment & Sports PR
Wed., Jan. 13, 2016
David Bowie: Media Master in Life and Death
By Ronn Torossian
 
David BowieBowie’s decision to conceal his fight with cancer while he concentrated on his art stands in stark contrast to the popular strategy among today’s pop stars of highlighting the most private corners of their personal lives for quick publicity.
Category: Entertainment & Sports PR
Tue., Dec. 29, 2015
NFL's Color Rush is a Bust
By Ronn Torossian
 
Ronn TorossianIn recent years, alternative uniforms in the NFL have become all the rage, despite fan disapproval and near-universal ridicule.
Category: Entertainment & Sports PR
Mon., Dec. 21, 2015
Curtains for Elton John and Longtime PR Rep
By Editorial Staff
 
Elton JohnLegendary UK entertainment publicist Gary Farrow has split with longtime client Elton John over "differences" with the singer's management.
Category: Entertainment & Sports PR
Thu., Dec. 17, 2015
Why ĎMad Mení Mattered to PR
By Dave Nobs
 

David NobsWhile it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.

Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
 
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
 
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
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Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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