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Category: Entertainment & Sports PRReturn to Latest News
Tue., Mar. 1, 2016
Momentum Sounds for Philharmonia
By Jon Gingerich
 
Philharmonia Orchestra of New YorkNewly formed orchestra The Philharmonia Orchestra of New York has hired Momentum Communications Group for PR support.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
TransMedia Plays Palm Beach International Film Festival
By Jon Gingerich
 
Palm Beach Intl Film FestivalTransMedia Group has been named agency of record for The Palm Beach International Film Festival.
Category: Entertainment & Sports PR
Mon., Feb. 8, 2016
Super Bowl Post Mortem: Words Matter, Unless Itís Football Talk
By Arthur Solomon
 
arthur solomonNow that the Super Bowl is over and the inane commentary about its importance to the United States, lets spend a few minutes on the use of American English by football broadcasters, sports talk radio hosts and Goodell.
Category: Entertainment & Sports PR
Fri., Feb. 5, 2016
MLB's Heckelman Signs with Finsbury
By Editorial Staff
 
jeff heckelmanJeff Heckelman, who led business PR for Major League Baseball, has signed with Finsbury as a VP.
Category: Entertainment & Sports PR
Fri., Jan. 29, 2016
How the NFL Ignored Twitter Audiences
By Sue Zoldak
 
Sue ZoldakThe NFL’s recent decision to approve the St. Louis Rams’ relocation back to Los Angeles offers lessons regarding how brands can use social media for reputation enhancement and protection.
Category: Entertainment & Sports PR
Wed., Jan. 27, 2016
PR Lessons Learned from the 2015 Super Bowl
By Arthur Solomon
 
arthur solomonAs we approach Super Bowl 50, PR firms should use the 2015 Super Bowl as a case study in how the best planned marketing campaigns can easily fall apart because there are many lessons learned from the big game.
Category: Entertainment & Sports PR
Thu., Jan. 21, 2016
Publicist Resigns Amid Harassment Allegations
By Jon Gingerich
 
Healthcliff BerruA known music publicist has stepped down from his agency following numerous claims of sexual misconduct.
Category: Entertainment & Sports PR
Fri., Jan. 15, 2016
'The Martian,' 'Star Wars' Among Hollywood PR Nominees
By Editorial Staff
 
Martian movie posterPR campaigns for 20th Century Fox's "The Martian" and Disney's "Star Wars: The Force Awakens" will compete for the top motion picture publicity award next month as the International Cinematographers Guild slates the 53rd annual ICG Publicists Awards.
Category: Entertainment & Sports PR
Wed., Jan. 13, 2016
David Bowie: Media Master in Life and Death
By Ronn Torossian
 
David BowieBowie’s decision to conceal his fight with cancer while he concentrated on his art stands in stark contrast to the popular strategy among today’s pop stars of highlighting the most private corners of their personal lives for quick publicity.
Category: Entertainment & Sports PR
Tue., Dec. 29, 2015
NFL's Color Rush is a Bust
By Ronn Torossian
 
Ronn TorossianIn recent years, alternative uniforms in the NFL have become all the rage, despite fan disapproval and near-universal ridicule.
Category: Entertainment & Sports PR
Mon., Dec. 21, 2015
Curtains for Elton John and Longtime PR Rep
By Editorial Staff
 
Elton JohnLegendary UK entertainment publicist Gary Farrow has split with longtime client Elton John over "differences" with the singer's management.
Category: Entertainment & Sports PR
Thu., Dec. 17, 2015
Why ĎMad Mení Mattered to PR
By Dave Nobs
 

David NobsWhile it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.

Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
 
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
 
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
Fri., Dec. 11, 2015
Soon to be a Motion Picture: From CEO to Film Producer
By Rick French
 
Not Without HopeHow a PR firm became involved in developing a memoir into a major motion picture.
Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Why Entertainment Marketing is a Strategy Unto Itself
By Denise Vitola
 

Denise VitolaAs traditional paid media fades in importance, marketers have turned to online advertising, influencer marketing and social media as solutions for enhancing talent pools with more integrated people. But are they considering talent with entertainment marketing experience?

Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Bartow Wins MLB's Top PR Honor
By Greg Hazley
 
brian bartowBrian Bartow, a 30-year PR veteran of the St. Louis Cardinals, has won the 2015 Robert O. Fishel Award, Major League Baseball's highest PR honor.
Category: Entertainment & Sports PR
Mon., Dec. 7, 2015
Sports Sponsors are Wearing Blinders
By Arthur Solomon
 
Arthur SolomonHistory has proven that if you’re a sponsor of sports and you see something wrong, you usually keep it to yourself.
Category: Entertainment & Sports PR
Fri., Dec. 4, 2015
PR Needs People With Answers
By Bryan Harris
 
Bryan HarrisSuccess in the PR industry doesn’t demand that you be a “people-person” nearly insomuch as you become an “answer-person.”
Category: Entertainment & Sports PR
Wed., Dec. 2, 2015
What Sports Brands Have Turned to Weekend Warriors
By Brandon Andersen
 
Brandon AndersenMichael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements.  Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.
Category: Entertainment & Sports PR
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Commentary &
Prof. Development:
Thu., Dec. 8
Wells Fargo, Trump Give 'PR' a Pummeling
By Tom Madden
Tom Madden

Thu., Dec. 8
2017: The Year Independently Owned Agencies Will Thrive
By Ronn TorossianRonn Torossian

Tue., Dec. 6
Why the Times Should Hire a Pro-Trump Columnist
By Fraser Seitel
Fraser Seitel

Tue., Dec. 6
Chief Storyteller: The Newest Member of the C-Suite
By Rachel Spielman
Rachel Spielman

Tue., Dec. 6
Adding Purpose-Driven Partnerships to Your Game Plan
By Steve Mann
Steve Mann

Mon., Dec. 5
Faltering Press, PR Are in a "Pickle"
By Jack O'Dwyer
Ronn Torossian

Mon., Dec. 5
Breitbart and Kellogg’s at War
By Ronn Torossian
Ronn Torossian

Fri., Dec. 2
Wearing Blinders: The Sports Sponsors Playbook
By Arthur Solomon
Arthur Solomon

Fri., Dec. 2
NY Post Sees Traffic Problem But Has No Solutions
By Jack O'Dwyer
Ronn Torossian

Thu., Dec. 1
A Vote is Only the Beginning of Democracy
By Joe Honick
Joe Honick

Mon., Nov. 28
Anti-Trump Journalist Group Has Banquet Sans Humble Pie
By Jack O'Dwyer
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

 
PR RFPs:

Mon., Nov. 28
Rhode Island Issues RFPs
Rhode Island Commerce Corporation

Tue., Nov. 22
BK Navy Yard Wants Site Redesign
By Jon Gingerich
Brooklyn Navy Yard Development Corporation

Fri, Nov. 11
Barbados Tourism Looks for Agency of Record in US
Barbados RFP

Fri., Nov. 4
Vidalia Onion Committee Requests Marketing Proposals
Vidalia Onion Committee

Thu., Nov. 3
Wiki Education Foundation Wants Communications Help
Wiki Education Foundation

Fri., Oct. 28
AR Dept. of Parks and Tourism Seeks AOR
Arkansas Department of Parks and Tourism

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP
archive

 
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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
 
Top 10 PR firms for 2016:
1. APCO Worldwide, D.C. - $119,858,300
2. WE, Wash. - $98,782,000
3. W2O Group, San Fran. - $95,010,000
4. Ruder Finn, NY - $74,000,000
5. Finn Partners, New York - $71,481,000
6. LEWIS, San Fran. - $68,585,000
7. ICR, CT - $56,208,757
8. Zeno Group, New York - $47,343,821
9. PadillaCRT, New York - $34,813,666
10. Global Strategy, New York - $31,000,000
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