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Category: Entertainment & Sports PRReturn to Latest News
Mon., Dec. 21, 2015
Curtains for Elton John and Longtime PR Rep
By Editorial Staff
 
Elton JohnLegendary UK entertainment publicist Gary Farrow has split with longtime client Elton John over "differences" with the singer's management.
Category: Entertainment & Sports PR
Thu., Dec. 17, 2015
Why ‘Mad Men’ Mattered to PR
By Dave Nobs
 

David NobsWhile it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.

Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
 
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
 
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
Fri., Dec. 11, 2015
Soon to be a Motion Picture: From CEO to Film Producer
By Rick French
 
Not Without HopeHow a PR firm became involved in developing a memoir into a major motion picture.
Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Why Entertainment Marketing is a Strategy Unto Itself
By Denise Vitola
 

Denise VitolaAs traditional paid media fades in importance, marketers have turned to online advertising, influencer marketing and social media as solutions for enhancing talent pools with more integrated people. But are they considering talent with entertainment marketing experience?

Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Bartow Wins MLB's Top PR Honor
By Greg Hazley
 
brian bartowBrian Bartow, a 30-year PR veteran of the St. Louis Cardinals, has won the 2015 Robert O. Fishel Award, Major League Baseball's highest PR honor.
Category: Entertainment & Sports PR
Mon., Dec. 7, 2015
Sports Sponsors are Wearing Blinders
By Arthur Solomon
 
Arthur SolomonHistory has proven that if you’re a sponsor of sports and you see something wrong, you usually keep it to yourself.
Category: Entertainment & Sports PR
Fri., Dec. 4, 2015
PR Needs People With Answers
By Bryan Harris
 
Bryan HarrisSuccess in the PR industry doesn’t demand that you be a “people-person” nearly insomuch as you become an “answer-person.”
Category: Entertainment & Sports PR
Wed., Dec. 2, 2015
What Sports Brands Have Turned to Weekend Warriors
By Brandon Andersen
 
Brandon AndersenMichael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements.  Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.
Category: Entertainment & Sports PR
Wed., Nov. 18, 2015
Penn's Stagwell Buys Nielsen's NRG
By Greg Hazley
 
Stagwell GroupMark Penn's Stagwell Group has inked a deal to acquire Nielsen's National Research Group, the movie marketing research unit relied upon by Hollywood.
Category: Entertainment & Sports PR
Tue., Nov. 17, 2015
Fantasy Gambling is Latest Sports Hypocrisy
By Arthur Solomon
 
arthur solomonAs an individual who got his start in journalism as a sports reporter and segued into public relations, where I managed and played key roles in some of the most significant national and international sports events, it’s evident to me that a dictionary definition of “hypocrites” should include “sports cabals.”
Category: Entertainment & Sports PR
Thu., Oct. 29, 2015
DKC Launches Broadway and Live Events PR agency
By Jon Gingerich
 

DKC logoTop executives from Broadway press agency O&M Co. have joined DKC to create DKC/O&M, billed as “the first national Broadway and Live Events public relations agency.”

Category: Entertainment & Sports PR
Mon., Oct. 26, 2015
Sports Fanatics Elevate Athletes to Influence and Wealth
By Arthur Solomon
 
arthur solomonSports fanatics are a baffling group, elevating athletes to positions of enormous influence and wealth.
Category: Entertainment & Sports PR
Fri., Sep. 25, 2015
PR's Greatest Success Story
By Arthur Solomon
 
Arthur SolomonThe symbiotic relationship between media and the sports business provides covers up the many problems of professional and big-time college athletics.
Category: Entertainment & Sports PR
Tue., Sep. 8, 2015
Gillibrand Aide Goes Global
By Kevin McCauley
 
Global Strategy GroupGlen Caplin, senior communications director for New York Senator Kirsten Gillibrand, has moved to Global Strategy Group as senior VP.
Category: Entertainment & Sports PR
Tue., Jul. 28, 2015
Foxwoods Puts PR Chips on SHIFT
By Kevin McCauley
 
Shift Comms.Foxwoods Resort Casino, operator of the largest resort casino in the US, has selected SHIFT Communications of Boston to handle its PR account following a competitive pitch.
Category: Entertainment & Sports PR
Today's Poll:
Bob McDonald compares VA wait lines to Disneyland
Sec. Robert McDonald, who compared VA wait times to lines at Disneyland, should:
Apologize
Resign
Defend himself
Move on
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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