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Category: Entertainment & Sports PRReturn to Latest News
Mon., Feb. 8, 2016
Super Bowl Post Mortem: Words Matter, Unless Itís Football Talk
By Arthur Solomon
arthur solomonNow that the Super Bowl is over and the inane commentary about its importance to the United States, lets spend a few minutes on the use of American English by football broadcasters, sports talk radio hosts and Goodell.
Category: Entertainment & Sports PR
Fri., Feb. 5, 2016
MLB's Heckelman Signs with Finsbury
By Editorial Staff
jeff heckelmanJeff Heckelman, who led business PR for Major League Baseball, has signed with Finsbury as a VP.
Category: Entertainment & Sports PR
Fri., Jan. 29, 2016
How the NFL Ignored Twitter Audiences
By Sue Zoldak
Sue ZoldakThe NFL’s recent decision to approve the St. Louis Rams’ relocation back to Los Angeles offers lessons regarding how brands can use social media for reputation enhancement and protection.
Category: Entertainment & Sports PR
Wed., Jan. 27, 2016
PR Lessons Learned from the 2015 Super Bowl
By Arthur Solomon
arthur solomonAs we approach Super Bowl 50, PR firms should use the 2015 Super Bowl as a case study in how the best planned marketing campaigns can easily fall apart because there are many lessons learned from the big game.
Category: Entertainment & Sports PR
Thu., Jan. 21, 2016
Publicist Resigns Amid Harassment Allegations
By Jon Gingerich
Healthcliff BerruA known music publicist has stepped down from his agency following numerous claims of sexual misconduct.
Category: Entertainment & Sports PR
Fri., Jan. 15, 2016
'The Martian,' 'Star Wars' Among Hollywood PR Nominees
By Editorial Staff
Martian movie posterPR campaigns for 20th Century Fox's "The Martian" and Disney's "Star Wars: The Force Awakens" will compete for the top motion picture publicity award next month as the International Cinematographers Guild slates the 53rd annual ICG Publicists Awards.
Category: Entertainment & Sports PR
Wed., Jan. 13, 2016
David Bowie: Media Master in Life and Death
By Ronn Torossian
David BowieBowie’s decision to conceal his fight with cancer while he concentrated on his art stands in stark contrast to the popular strategy among today’s pop stars of highlighting the most private corners of their personal lives for quick publicity.
Category: Entertainment & Sports PR
Tue., Dec. 29, 2015
NFL's Color Rush is a Bust
By Ronn Torossian
Ronn TorossianIn recent years, alternative uniforms in the NFL have become all the rage, despite fan disapproval and near-universal ridicule.
Category: Entertainment & Sports PR
Mon., Dec. 21, 2015
Curtains for Elton John and Longtime PR Rep
By Editorial Staff
Elton JohnLegendary UK entertainment publicist Gary Farrow has split with longtime client Elton John over "differences" with the singer's management.
Category: Entertainment & Sports PR
Thu., Dec. 17, 2015
Why ĎMad Mení Mattered to PR
By Dave Nobs

David NobsWhile it may not have depicted an entirely realistic portrayal of the advertising business, “Mad Men” still offered a number of lessons that can be taken to heart by today’s PR professionals.

Category: Entertainment & Sports PR
Wed., Dec. 16, 2015
PR Pros or Football Pros, the Playbook is the Same
By Jami Baker
Jami BakerWith football season in high gear, it deserves to be mentioned that the pastime offers plenty of life lessons that can be applied both on and off the field, particularly in the field of public relations.
Category: Entertainment & Sports PR
Tue., Dec. 15, 2015
Successful Sponsorships Begin and End With Good PR
By John Krisiukenas
John KrisiukenasYour client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
Category: Entertainment & Sports PR
Fri., Dec. 11, 2015
Soon to be a Motion Picture: From CEO to Film Producer
By Rick French
Not Without HopeHow a PR firm became involved in developing a memoir into a major motion picture.
Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Why Entertainment Marketing is a Strategy Unto Itself
By Denise Vitola

Denise VitolaAs traditional paid media fades in importance, marketers have turned to online advertising, influencer marketing and social media as solutions for enhancing talent pools with more integrated people. But are they considering talent with entertainment marketing experience?

Category: Entertainment & Sports PR
Wed., Dec. 9, 2015
Bartow Wins MLB's Top PR Honor
By Greg Hazley
brian bartowBrian Bartow, a 30-year PR veteran of the St. Louis Cardinals, has won the 2015 Robert O. Fishel Award, Major League Baseball's highest PR honor.
Category: Entertainment & Sports PR
Mon., Dec. 7, 2015
Sports Sponsors are Wearing Blinders
By Arthur Solomon
Arthur SolomonHistory has proven that if you’re a sponsor of sports and you see something wrong, you usually keep it to yourself.
Category: Entertainment & Sports PR
Fri., Dec. 4, 2015
PR Needs People With Answers
By Bryan Harris
Bryan HarrisSuccess in the PR industry doesn’t demand that you be a “people-person” nearly insomuch as you become an “answer-person.”
Category: Entertainment & Sports PR
Wed., Dec. 2, 2015
What Sports Brands Have Turned to Weekend Warriors
By Brandon Andersen
Brandon AndersenMichael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements.  Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.
Category: Entertainment & Sports PR
Wed., Nov. 18, 2015
Penn's Stagwell Buys Nielsen's NRG
By Greg Hazley
Stagwell GroupMark Penn's Stagwell Group has inked a deal to acquire Nielsen's National Research Group, the movie marketing research unit relied upon by Hollywood.
Category: Entertainment & Sports PR
Tue., Nov. 17, 2015
Fantasy Gambling is Latest Sports Hypocrisy
By Arthur Solomon
arthur solomonAs an individual who got his start in journalism as a sports reporter and segued into public relations, where I managed and played key roles in some of the most significant national and international sports events, it’s evident to me that a dictionary definition of “hypocrites” should include “sports cabals.”
Category: Entertainment & Sports PR
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Commentary &
Prof. Development:
Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

Mon., Oct. 17
Marketing Medical Cannabis, Like it’s Medicine
By Jonathan Bloom
Jonathan Bloom

Fri., Oct. 14
Communicating Healthcare in a Mobile-First World
By Johnathon Briggs
Johnathon Briggs

Thu., Oct. 13
Why the VP Debate Could be a Four-Year Story
By Arthur Solomon
arthur solomon

Tue., Oct. 11
Trump is Running Out of Time to Sell His Story
By Bodine Williams
Bodine Williams

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

Mon., Sep. 19
Port of Browsville Eyes PR
Port of Brownsville, TX

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Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
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June, Multicultural/Diversity & Int'l PR
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