Your client’s association with a sports property is only one step in the process of brand activation. Here’s why a sports sponsorship tied to a good public relations strategy will always result in a win.
As traditional paid media fades in importance, marketers have turned to online advertising, influencer marketing and social media as solutions for enhancing talent pools with more integrated people. But are they considering talent with entertainment marketing experience?
Michael Jordan, Derek Jeter, Peyton Manning, Serena Williams and other successful athletes have turned influence into multi-million dollar endorsements. Weekend warriors and niche personalities also spread messages to the right audiences — and can do it at a fraction of the cost.
As an individual who got his start in journalism as a sports reporter and segued into public relations, where I managed and played key roles in some of the most significant national and international sports events, it’s evident to me that a dictionary definition of “hypocrites” should include “sports cabals.”
Terry Blount, who spent the last three years covering the Seattle Seahawks's rise to the top of the NFL for ESPN.com, is moving to the PR side as VP of PR and communications for the NHRA, the governing body for drag racing.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.