Stories by David Jarrard

•	Communications and the Body Language of Healthcare (Healthcare PR) Fri., Oct. 30, 2020 If our industry has learned anything this year, it’s that communications needs to lead.

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Let’s Start Using the Right Tools (Healthcare PR) Mon., Nov. 4, 2019 Many healthcare providers are struggling to effectively utilize new technologies that were intended to streamline operations and make their lives—and the lives of their patients—easier. Here’s why the communications sector is uniquely poised to provide healthcare clients with the tools that allow them to accomplish their goals in a smarter, more strategic fashion.

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The Art of Change (Healthcare PR) Wed., Oct. 10, 2018 PR pros navigating today’s complex healthcare world should remember that they serve as guardians of the art of change, and must communicate how healthcare leaders play a pivotal role in shaping the industry’s ongoing evolution. (1 reader comment)

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Why PR Skill is Not Enough (Healthcare PR) Fri., Oct. 27, 2017 The stakes in healthcare communications are uniquely high — more so than many other marketing disciplines — which places a burden on healthcare consultants not only to respect the gravity and complexity of the industry they serve, but to be more flexible while anticipating and identifying their clients’ future needs.

•	Leading Amid Disruption (Healthcare PR) Wed., Oct. 12, 2016 Hospitals and health systems are faced with more complex and difficult-to-communicate change than ever.