A trio of communications strategists from political consulting firm GMMB have launched a new venture, a social impact agency titled Mighty Good.

The D.C.-based shop was co-founded by former GMMB creative and brand strategy managing director John Gundlach; former GMMB senior VP Nicole Harburger; and former GMMB VP Aimee Freund, who were stationed together at the pioneering social impact agency for more than a decade.

Mighty Good

They bill the new venture as a boutique brand strategy and communications agency that will help brands with a social mission tell their story, through services related to brand research, development and activation.

Co-founder Gundlach told O’Dwyer’s that opening their own operation gave them a chance to focus on their favorite kind of work with people “dedicated to making the world a better place.”

“Today, a wide-range of organizations — from foundations and non-profits to early-stage startups and mature companies — want to make a positive impact on the world and connect with consumers who are looking for organizations with a conscience,” Gundlach said. “We specialize in helping organizations with good missions tell more effective stories about who they are, what they do, and why it matters.”