APCO Worldwide, which took over Weber Shandwick’s $1.2M contract with Egypt last year, has updated the terms of its engagement with the Arab Republic of Egypt.
The DC-based firm is now providing social media, website and digital advertising within the US for a fixed fee of $333K plus expenses, according to its Justice Dept. filing.
The purpose of the outreach is to improve Egypt’s strategic partnership with the US and to highlight the country’s economic development, society and culture.
Egypt is gearing up for its third election since the Arab Spring, with the tally for president slated for March 26 to March 28.
Human rights advocates have criticized the election as a sham since most of the credible opponents to Abdel Fattah el-Sisi have either dropped out of the competition or were arrested, reported Bloomberg.
El-Sisi and the generals ousted Muslim Brotherhood’s Mohamed Mursi from power in 2013, and the ensuing crackdown killed hundreds and jailed thousands of Egyptians.