Julian Mills, head of corporate Intranet and internal social media at BMO Financial Group, recently spoke with marcus evans about key topics to be discussed at the upcoming Internal Branding Canada 2013 Conference, Oct. 29-30, 2013, in Toronto.
"Internal branding is crucial for employee engagement and promoting the organization's growth, especially in the acquisition of nationally selective and limited millennial workforce.
Unifying the organization;s strategic goals, internal communications, and brand messaging allows employees to understand the direction of the organization and commit to the brand promise.
In order to ensure for brand engagement at every level of the organization, it is critical to gain knowledge of evolving internal branding strategies and communication platforms.
With development of new technologies, the growing popularity of internal social media, and companies leveraging new internal communications tools, the opportunities to connect and unify the organization around the brand is greater than ever."