George McQuade, VP for Los Angeles-based Mayo Communications, has moved to the L.A. Homeless Services Authority as communications director.
McQuade, a West Coast correspondent for O'Dwyer's, heads external and internal communications for the 20-year-old city and county-funded agency, which serves the largest homeless population in the country.
The L.A. area has seen a 15% increase in homeless men, women and children since 2011, according to LAHSA.
McQuade was director of PR for the Housing Authority of L.A. in the mid-1990s before a year-and-a-half stint at Cerrell Associates.