Source Cincinnati, a non-profit funded by regional business and civic groups, is looking for a “stellar public relations partner” to elevate the Queen City’s message and to “drive positive editorial coverage about the varied success stories percolating across our market,” according to its RFP dated Nov. 6.
Ronald N. Levy (Nov. 12, 2013): I'll bet a quarter ghat the account goes to a Procter & Gamble PR firm for two reasons.
1. P&G is the largest company in Cincinnati, probably puts in the most ney for the association and surely has the most experience in evaluating PR firms. Calvert will pick but older hands may guide.
2. P&G PR firms are damn good! P&G execs probably educate each other on how to evaluate PR firm proposals, account teams and results
and how to get a PR firm to put out massive effort. P&G's big budgets and the chance of additional business are obvious incentives to do this but so is something less well known: P&G's inclination to forgive you if you made a mistake or i you tried something that didn't work.
It's fun to dine in Cincinnatti's five-star rstaurant. The senior executives and their wives often have a table for six to ten people, and others who visit the restaurant sort of bow to the table of elders.