Chlopak, Leonard, Schechter & Associates is working to bolster the image of Mexico under a non-written agreement with Consejo de Promocion Turistico de Mexico. The work began Dec. 19 for a monthly retainer of $40K.
The goal is to communicate the political, social and economic changes in Mexico under president Enrique Pena Nieto, who wrapped up his first year in office last month
The Omnicom unit is doing outreach to media and third-party stakeholders and distributing information via meetings, events, speeches and interviews.
The firm reports to Jorge Mezher, adjunct director of CPTM.
Crisis PR pro Michael Robinson, the former Levick executive VP and head of its PA group who joined CLS&A in September, signed off on the effort to make Mexico a more attractive travel destination.