The Colorado Tourism Office kicked off a review Jan. 13 of its PR and social media, advertising, and digital content accounts with the release of three RFPs covering the swath of marketing assignments.
Agencies are open to pitch for individual parts or sections of the work. Total budget is around $10M, with $500K slated for PR and $300K for social media services. Gross ad billings are expected in the $8M-$9M range.
The state, which has drawn international attention this year with the recent legalization of marijuana, last reviewed its PR account in 2011. MMGY is the PR incumbent on a three-year pact.
PR and social media are covered in a single RFP, although the state said agencies can pitch either portion. A second RFP covers advertising and media, while a third involves publishing and multimedia content.
The Centennial State is riding a wave of increased visitor spending, up a record 5.7% in 2012 to top $16.7B.
Proposals are due Feb. 21 with oral presentations slated for late March in Denver.
View the RFP (PDF).
(Photo: Colorado Tourism/Matt Inden/Miles)