The state entity that markets Illinois for business, film and international trade is looking for an agency to guide its marketing communications, including the development of a brand identity to encompass its economic development efforts.

illinoisThe Illinois Department of Commerce and Economic Opportunity, known as DCEO and based in the capital, Springfield, has released an RFP open through Jan. 30 to award a contract running three years. Strategic planning and communications, media relations, event management and other services are covered in the scope of work, with the overall goal of promoting the Prairie State as a business destination.

There is no incumbent, although Chicago-based Jasculca Terman and Associates previously held a pact with the DCEO that expired in June 2012.

The state wants to catch the eye of segments like site location and expansion influencers, foreign direct investment, workforce development, community development, energy, coal and film. Tourism is a separate account currently handled by FleishmanHillard.

Deputy director of marketing for the DCEO Maria Forbes will oversee the account.

View the RFP at Illinois' online procurement portal (Ref# 22032051).