Allison+Partners has acquired China's Century PR in an Asia expansion the San Francisco firm said could stretch into 2015.
Four-year-old Century counts 15 staffers in offices in Beijin and Shanghai and focuses on B2B and corporate communications for clients like Honeywell and CITIC Group.
Allison and Century teamed up for successful pitches for Emerson Climate Technologies and Stulz last year.
"Winning business together throughout 2013 transcended proof of concept and created a strong platform for growth in 2014," said Allison COO Andy Hardie-Brown, who said her firm sees "huge opportunities" to expand its global footprint. Outside of China, the MDC Partners-owned firm's only other overseas outpost is in London. It plans further expansion into China and Southeast Asia into next year.
Century's Jerry Zhu, formerly of PPR, FleishmanHillard, Hill+Knowton and MSLGroup, serves as managing director for A+P in Beijing.
Earlier this month, A+P brought in Burson-Marsteller alum David Wolf as managing director of its burgeoning China operation.