Time Inc. slates the spring launch of 120 Sports, a 24-hour live streaming network that will offer original sports programming in two-minute bits.
The line-up will feature hosted shows, interactive narratives, game footage, analysis, talk and social commentary from players, coaches and fans.
TI’s Sports Illustrated is teaming with content partners Major League Baseball, National Basketball Assn., National Hockey League, NASCAR and Campus Insiders to produce 120 Sports.
Production headquarters for 120 Sports will be in Oprah Winfrey’s Harpo Studios in Chicago.
Todd Larsen, TI executive VP, promises the offering will be “an innovative and addictive product that will give sports fans an amazing amount of always-on-sports content and technology.”
SI is expected to benefit by offering viewing fare that will complement its editorial coverage.
TI will be spun off from Time Warner during Q2.
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