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Ruder Finn has inked a one-year agreement to provide US PR support for China’s Yangtze Memory Technologies Co., which was placed on the Commerce Dept.’s trade blacklist in December.
That Entity List designation requires US companies to get licenses from the Commerce Dept. before they can sell any equipment or service to YMTC.
Founded in Wuhan in 2016, YMTC ranks as China’s top maker of advanced flash memory semiconductors.
China state-backed investors in March pumped an additional $7B into YMTC.
Ruder Finn began work for YMTC on April 1.
The effort includes PR planning & media list development; earned and social media monitoring; thought leadership, content development, proactive media outreach; and issues preparedness & crisis counsel.
The PR firm bills YMTC on a “time-and-material basis.” Fees are capped at $516K for each six-month period.
Ruder Finn anticipates monthly expenses at less than $70K, but expenses are capped at $86K.
Senior VP Antonia Caamano and VP Tripti Gusain head RF’s five-member YMTC team.
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