France’s Publicis Groupe is acquiring Hawkeye, digital marketing/analytics shop based in Dallas.

The 160-member strong operation serves clients such as Lockheed Martin, American Airlines, Peterbilt, North Face, BASF and Terminix.

The rebranded Publicis Hawkeye will serve as the ad/PR conglom’s “specialist center of excellence” for the digital segment across Publicis North America’s office network.

Publicis Dallas CEO Sally Kennedy will serve as CEO of PH, while the acquired company’s founder/chairman Steve Dapper will maintain his title.

Dapper is the former chairman/CEO of Wunderman and Rapp Collins.