Vision Direct

Hill & Knowlton’s London office has snapped up Vision Direct, a leading contact lens e-retailer that is part of EssilorLuxottica Group, following a competitive pitch.

It will handle integrated communications, social media activities, and support Vision Direct’s “See More Life” platform across the UK, Ireland, Spain, Italy, France and Germany.

“H&K’s capabilities particularly stood out to us; their social and cultural credentials were just what we were looking for,” said Cal Smith-Sheerin, Brand & Communications Manager at VD.

He also praised the creativity that the WPP unit exhibited during the pitch.

EssilorLuxottica Group operates the LensCrafters, Target Optical, Pearle Vision and Sunglass Hut brick & mortar retail network in the US. It also owns lens brands such as Ray-Ban, Oakley, Varilux, Crizal, Eyeze, Stellest, Xperio, Transitions, and Barberini.