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| Alfred Horowitz |
Alfred Horowitz, who was a PR counselor, educator, businessman and philanthropist, died February 14 of natural causes. He was 93.
He founded Pragma, a financial PR agency that handled major aerospace, pharmaceutical, and retail food chains, and helped develop the first nationally offered PR professional education seminars. Sessions were held in New York, Washington DC, Chicago, San Francisco, and other cities.
The seminars helped to build the management skills of hundreds of senior PR executives in corporations, government agencies, trade associations, consulting firms, health and hospital institutions, and social service providers.
More recently, in cooperation with their union and a leading global career counseling firm, Horowitz organized a national development program to help Major League Baseball players adjust to the challenges of life off the field after they retire from the sport but are still young.
As a philanthropist, Horowitz helped found and served as president of the American Museum of Immigration. He was also a founder, VP and president of the New York University Club at Town Hall.
Horowitz leaves his wife of 58 years, Helen “Sandy” Herman Horowitz, daughter Jennifer Horowitz, son Jeremy Horowitz and wife Tami Bezborodko, and grandchildren Coby, Duvi, and Dafna Horowitz.
Hugh Braithwaite, founder of Braithwaite Communications in Philadelphia, died Feb. 28. He was 63.
Ginger Reeder, the former VP-corporate communications at Neiman Marcus, died Jan. 9. She was 64.
José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC, died from cancer on Jan. 1. He was
Bob Dorf, who founded his own firm and then ran Dorf & Stanton with Alex Stanton, died Dec. 2. He was 74.
Mark Weiner, research guru and a leader in PR measurement, died on Dec. 10. He was 68.
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