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360PR+ relocates its New York office to 60 Charlton Street, a LEED Gold certified building in the city’s Hudson Square district, which is home to a growing number of creative, media, entertainment and technology businesses. "With hybrid work in full swing, we want our employees to be inspired and to feel supported when they come into the office," said 360PR+ founder and CEO Laura Tomasetti, who noted that the new office’s design “naturally encourages people to come together, create, collaborate and learn.” Three Cheers PR, 360's adult beverage specialist agency, will be co-located with 360 at the new address, where Arcade Songs, Bubble Beauty and Picus Capital will also be tenants, and Disney's new office campus and Google's New York headquarters are just a block away.
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Hahn, a predictive marketing and PR agency, launches Hahn Labs, a measurement company that aims to redefine how businesses understand their return on marketing investment. The new company represents the evolution of the agency's acquisition of data science and analytics firm Statistical Vision in 2021. Hahn Labs' data science team is led by chief data officer Michael Griebe, a former Oxford economics professor. Its first product, the Earned Lift Model, is an algorithm is able to correlate earned media mentions with sales results and provide predictive forecasting for the expected sales impact of a brand's media mentions. “We're bringing an A.I. perspective to evaluating impact so clients can confidently make smart business decisions on their marketing and PR mix," said Hahn Labs general manager Tim Weinheimer.
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F2 Strategy, a wealth management technology services company, acquires boutique marketing consultancy, SKY Marketing Consultants. SKY provides strategic positioning and marketing services, client marketing and messaging, and a suite of digital marketing solutions that are designed for national and regional broker-dealers, independent registered investment advisors and asset managers. As a result of the acquisition, SKY co-founder Jeremy Jackson becomes F2 chief marketing officer, while co-founder Liz Fritz will remain actively involved with strategic growth initiatives as a board officer. F2 Strategy CEO and co-founder Doug Fritz will lead the unified teams under the F2 brand. “Growth-minded financial services firms are quickly realizing the importance of bridging the gap between marketing and technology,” said Jackson. “By joining forces with the team at F2, we have found the right partner to facilitate the integration of marketing and technology within our shared client base.”
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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