Electronics maker CWD is conducting a competitive review to guide PR for its Defender do-it-yourself video security system.
An RFP circulating calls for pitches through May 23 for an account estimated at $7,500-per-month.
Defender is preparing to launch an IP camera sub-brand this year and Canada-based CWD wants a firm to help develop a following in the consumer electronics space, as well as the security and wireless IP segments.
IP cameras stream digital video through the Internet so the feed can be accessed remotely.
"We need a proactive agency who can amplify our brand awareness and perception through traditional and digital media efforts," reads the RFP.
CWD's other brands include Citizen (TVs), Fluance (speakers), and Nyrius (HDTV transmitters), among others.
CWD's Brian Cliffen said the company is looking at a set group of firms.