Brand USA, the public-private tourism campaign touting US travel, is scanning the horizons for a content and social media firm to support the release of a film about America's National Parks next year.
The Washington, D.C.-based marketing entity, which has worked with WPP firms like Hill+Knowlton and Ogilvy PR, released an RFP on May 16 for the digital PR work. Brand USA tapped MacGillivray Freeman Films (known for IMAX features "To Fly," "Everest") to produce the feature film, which is slated to debut in August 2015 as part of a centennial for National Parks. Launch events are planned in 10-14 markets, along with a consumer campaign and travel trade outreach.
Brand USA, which has partners in all 50 states and Washington, D.C., wants an interactive and social media-driven campaign, as well as sponsorship opportunities. A firm must have experience in both B2B and consumer travel, content development marketing and "insight campaigns on a global basis," according to the RFP.
The content/social campaign is expected to last 20 months to stretch from the start of filming (July 2014) through release in 2015.
Proposals are due June 10 but firms must express intent to bid by May 30.