GolinHarris is celebrating the three-year anniversary launch of its g4 community of specialists model communications by rebranding as Golin.Chief Fred Cook said the move is indicative of how the g4 model “changed the way we think and work.”
The new moniker reflects “who we are and our vision to represent who we want to be,” according to Cook’s statement.
The name Golin also fits nicely with the Interpublic’s new “Go All In” rallying cry, which will officially debut at the Cannes Lions Festival of Creativity June 15 and be rolled out during the next year.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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