golinGolinHarris is celebrating the three-year anniversary launch of its g4 community of specialists model communications by rebranding as Golin.

Chief Fred Cook said the move is indicative of how the g4 model “changed the way we think and work.”

The new moniker reflects “who we are and our vision to represent who we want to be,” according to Cook’s statement.

The name Golin also fits nicely with the Interpublic’s new “Go All In” rallying cry, which will officially debut at the Cannes Lions Festival of Creativity June 15 and be rolled out during the next year.