The State of Maine has launched a review of the seven-figure Maine Lottery integrated marketing account with an RFP process to handle advertising, PR and marketing.
The work covers several games, including the multistate Tri-State Lottery with New Hampshire and Vermont and Powerball.
Developing an annual marketing plan, creative, PR counsel and execution, digital and social media and events, are all covered in the scope of work. The lottery is run by the Pine Tree State's Bureau of Alcoholic Beverages and Lottery Operations, or Bablo, based in Augusta.
NL Partners of Portland is the longtime incumbent.
Proposals are due Aug. 29. RFP details are at maine.gov.