Nevada is in the final days of accepting proposals for its tourism marketing account, handled by Burson-Marsteller until July.
The Silver State on July 30 released an RFP for the seven-figure account after working with Burson and RedRock Strategies for the past two years. Annual budget is projected to be around $7.6M, including $5.8M for media buys
The account with the Nevada Commission on Tourism is "public relations-driven" and encompasses strategic development, external communications and digital, with some media buying and online development, according to the RFP. The commission said it wants a revamp of its online press operations and to be more effective in luring key Millennial and Generation X travelers, among other goals outlined in the RFP.
Proposals are due Aug. 22. View the RFP (DOCx).
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