Kelley Blue Book has named M Booth its first agency of record at the automotive vehicle and information resource that was founded in 1926.

Booth, which is owned by Next Fifteen Communications, is to establish thought leadership platforms among business stakeholders and gain new audiences through earned and social media.

Chintan Talati, senior director of PR at Kelley, called Booth a "creative and innovative agency thoroughly versed in brand-building" and one that "displays the kind of industry insight and market analysis needed to confidently help us move our business forward."

Kelley's KBB.com ranks as the sector's most-rated site. It includes the Kelley Blue Book Trade-In Values and weekly data on what shoppers are paying for new and used cars.

The company also provides information services to car dealers, manufacturers, finance/insurance companies and governmental agencies.

Kelley is based in Irvine, CA.