Rupert Murdoch's News Corp. is shelling out $950M in cash to acquire Move Inc., the No. 3 site for property listings in the US.

CEO Robert Thomson says the real estate website fits nicely with the company's core business of newspapers.

The deal gives News Corp. a shot to recapture a chunk of the classified advertising that its print publications lost to cyberspace.

Brokers, banks, agent and individuals spent an estimated $10B this year to market residential properties.

News Corp. already owns REA Group in Australia, which runs the residential site real.estate.com.au.

Thomson said: "Digital real estate is an important pillar of our global digital strategy. We believe here is a massive market in the US for online real estate revenue and we believe this make is in its early stage of development."

Move trails Zillow and Trulia in the online real estate derby.

They are ironing out a $2.5B merger deal.