boudreauMartha Boudreau, a more than 25-year veteran at FleishmanHillard and leader of its Washington operation, has joined AARP in the new post of executive VP & chief communications and marketing officer.

She served president of the Omnicom unit's mid-Atlantic and Latin America regions.

"AARP has a huge story to tell, and Martha will use her strong leadership skills and business intellect to ensure that we are telling that story as broadly as possible to help the 50+ population have the social impact it deserves," said Jo Ann Jenkins in a statement.

Jenkins said Boudreau was selected after an "extensive, thoughtful and deliberative national search."

AARP has more than 37 million members.