sarah lockeMWW has acquired UK's Braben Communications, a 20-year-old PR shop with media, technology and advertising clients, a year after the Jersey-based independent firm moved into Britain.

Braben joins MWW's technology, media and telecoms group, and bolsters the number of staffers in London to 24 and fee income to about $4M.

Founder Sarah Locke takes the global brand ambassador slot to help guide MWW's international development.

Managing director Matt Bourn becomes head of MWW's European media practice.

MWW CEO Michael Kempner praised the duo for their "great strategic vision backed with flawless execution."

Paddy Herridge is MWW's UK managing director now in charge of clients such as BBC, NCR, The Weather Channel, Four Seasons Health Care, News UK, Bauer Media and Starcom Mediavest Group.

MWW acquired Britain's Parys Communication in November of last year.