Adam Clyne has signed on at Weber Shandwick's London office to head its digital offering in the Interpublic unit's 33 offices in the EMEA region.
He joins from The Economic Group, where he was commercial director at the recently acquired TVC digital communications venture.
At TVC International, Clyne developed content for clients such as Coca-Cola, Heinekin, Tesco, Ralph Lauren and Royal Caribbean.
Clyne also founded The Lab creative shop, which he merged into Geronimo Communications.
Chris Perry, global president of Weber Shandwick Digital, predicted Clyne would become an invaluable partner as "more companies build content-driven PR and marketing programs, the greater the need to deliver with exponential inventiveness, flair and impact."
Colin Byrne is chief of Weber Shandwick UK & EMEA.
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