John Hendricks, founder of Discovery Channel, is launching Curiosity-Stream, a subscription video-on demand service that will offer reports about nature.
He believes Curiosity will appeal to casual TV viewers, which Hendricks believes represents about 17M households. Watchers of PBS are a key target.
The success of Netflix, according to Hendricks, demonstrates the huge demand for programming available when people want to watch it.
He envisions charging $2.99 to $9.99 per-month for non-fiction shows depending on the resolution of the picture.
Curiosity launches with about 800 short-form programs of about eight minutes in length.
It's in the market to buy more programming.
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Barry Pollack, an attorney at Wall Street’s Harris St. Laurent & Wechsler, has registered Julian Assange as a client with the Justice Dept. “out of an abundance of caution.”
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