mmcMaryland's medical marijuana commission is calling for proposals from PR firms to educate the public and key players as the state prepares to open the industry by 2016.

The Old Line State's Dept. of Health and Mental Hygiene houses the Natalie M. LaPrade Medical Marijuana Commission, named after the mother of a state legislator. An RFP released today calls for a year-long, $25K communications strategy contract overseen by MMC executive director Hannah Byron.

Maryland will charge license fees to 15 growers ($125K/each) and an unspecified number of marijuana dispensaries ($40K/ea.), among the highest such fees in the nation to make the program self-funding.

The commission will seek a PR advisor to inform and educate the public about medical pot, keep stakeholders like growers, dispensaries and doctors in the loop, and develop an overall PR plan.

Proposals are due March 9. View the RFP (PDF).