Ted Sabarese, who directed experiential marketing and digital creative at No. 1 Greek yogurt maker Chobani, has joined Porter Novelli as North America creative lead.
He takes on content strategy, development, brand identity & expression, advertising, experiential marketing and design duties.
Sabarese is based in New York.
The Omnicom unit also added Adam Scholder in Chicago as senior VP.
Most recently, he was senior VP/general manager at Olson Exchange.
Earlier, Scholder worked at Burson-Marsteller, Ketchum, Walt Disney Co. and Widmeyer Group. He's represented MillerCoors, McDonald's, Kraft and Whole Foods.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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