volunteerism reportWeber Shandwick has picked up a six-figure assignment from the United Nations to mount a campaign for the second State of the World’s Volunteerism Report, a global follow-up to the world body's landmark 2011 report.

The UN unveiled the first such report in December 2011 in New York and across 80 countries to foster better understanding of civic volunteerism and outline ways it can be advanced into the future to stem a decline in trust in governing institutions.

Germany-based United Nations Volunteers, the UN agency focused on using volunteerism to tackle development issues, released an RFP in November for the global assignment to promote the new report, slated for release in April 2015. PR work in New York, Germany, as well as Asia, Africa and Central/South America is expected.

Weber Shandwick's London office will lead the $146K PR contract to launch the report.