The Netherlands Foreign Investment Agency has signed Development Counsellors International to a three-year integrated marketing program worth $25K per-month.
The New York-based firm will push the "Invest in Holland" brand carrying the "rolling out the orange carpet" theme to underscore the "warm welcome that North American investors find in the Netherlands," according to its contract.
The program calls for creation of a news bureau, organization of press trips, trade shows (Brooklyn, Philadelphia and Chicago), luncheons, small events ("Heineken Happy Hour,"), participation in social media (Twitter, Linked-In, website management) and digital advertising.
Dariel Curren, senior VP, heads the seven-member DCI team.
Under the contract, DCI agrees not to work for IDA Ireland and UK Trade & Investment or any other entities that NFIA considers competitors.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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