Customer engagement software developer Needle has cast an open call for PR proposals.

needleThe five-year-old, Utah-based company helps clients pinpoint online customers who need help to make a purchase, providing information and real-time chat capabilities.

"We're carving out a new space that will help define the next wave of e-commerce," reads an RFP released June 19. "We're not a 'me too' technology, and we're not looking for a 'me too' PR agency."

The company, which works with Coach, TaylorMade and Norwegian Cruise Line, among others, wants a firm to enhance industry and brand awareness.

Jenna Cason heads corporate communications.

Proposals are due July 8. View the RFP.